Манипулятивные технологии в современной англоязычной рекламе

Abstract

The article tackles an acute problem of present-day sociolinguistics – manipulative strategies, tactics and techniques of advertising discourse in the English language. The research gives a complex scheme of the technologies and ways of manipulations used to influence the consumers’ feelings, opinions, knowledge and behaviour both from the psychological and linguistic points of view. The article presents the analysis of phonetic, graphic, lexical, stylistic, grammatical, syntactical and other peculiarities of the language of advertising in the contemporary English press and the Internet.